Your first pinboards are up and ready to go! You should by now have a few pins on your boards; some of your products, but most, of other industry related products/topics/info-graphics. Now, we will set up your pins so you can drive traffic back to your business website, and hopefully generate some leads. This is where backlinking comes into play with Pinterest. A backlink is a link coming from another website to your own. The number and quality of backlinks that your site has can affect your search engine optimization efforts, as some search engines provide significant weight to the backlinks of a site.

For each of your pins, I want you to add a link to the page on your website where the image resides. If the image isn’t directly from your website, or you uploaded it from your computer, link it back to the most relevant page on your website. To do so, click on the individual pin and click the edit button on the top of the image. You will then enter the hyperlink of the most relevant page in the “Link” box and click “Save Pin.” Now, whenever somebody clicks on the image, it will take them directly to the exact page of the website the image came from. MAKE SURE you are NOT backlinking each and every one of your pins to your website, only the ones that pertain to your company. I made this mistake once, let’s just say, I could not figure out for the life of me why users were not repinning any of my pins! Many users view this act as spam, which, like we discussed earlier is highly frowned upon in the Pinterest Universe. Copyright issues also play a part in not wanting to backlink all of your pins to your website. I found that by backlinking images I have received from other’s pages to their personal websites opens doors for not only networking but lead generation as well.

After backlinking each of your pins to their respected pages, we can now fill out the “Description” box under the edit section of each pin.  This doesn’t have to be a novel, just a few keywords that describe the images, videos, or data . Using keywords related to your website in your descriptions will boost your search engine optimization as well.  I would also recommend putting backlinks to your website and landing pages in the description. If you have two links, you have a  better opportunity to drive more traffic back to your site. Like Twitter and Google+ hashtags are also used on Pinterest!  A hashtag is a tag used to categorize posts according to topics. To add a hashtag to a pin description, you simply preface the relevant term with the hash symbol (#). By adding hashtags to your descriptions, you can not only cross-promote via Google+ and Twitter; you can also make your pinboards more search friendly for those searching a certain topic.

You now have your first pinboards and pins set up for Pinterest success! In our next post we will talk about creating contests for Pinterest, as well as posting videos to your page. Spread the knowledge!