Now that you have the ability to effectively manage your social media accounts, you can learn ways to gauge your results. These options are completely free, and should do the job if you are just starting out.

If you have a Facebook business page, you will be able to view your “Insights” after you get 35 total “likes.” Facebook “Insights” enable page admins the ability to view the activity on their page. How many people are your posts reaching?  How many “likes” are you getting? When are you getting the highest volume of “likes?”  How many people are talking about your business?  Your page “Insights” will answer all of these questions and then some. This is very powerful because you are able to view your social impact on Facebook on a week-to-week basis. It is a great strategy to change the way you are connecting with people each week on Facebook for the first 4-5 weeks of your social media campaign. This way, you are able to see which strategies are most effective. Once your Facebook “Insights” become available, it is a really good idea to take the tour. To do so, click “See All” on the Insights section of the Admin Panel. Then, on the drop down menu towards the upper right-hand corner of this page (the one with a gear and a down arrow) select “Take the Tour.” By taking the tour, you will gain a better understanding of the terminology and what the different infographics represent.

Another great option would be to sign up for a Klout account. Klout.com is a website that measures your influence in the social media world. It is very easy to sign up, simply visit www.klout.com to get started. To create your profile, log in using the username and password you use for either Twitter or Facebook.  Make sure to sign in using your business accounts, not your personal accounts. After this step, you will want to link the rest of your social media accounts to your Klout profile. Klout will then generate a score using a secret formula their programmers have created in order to gauge your social media influence. The score can range from 1-100, with the average score being 20. It is also important to note that the higher your score becomes, the harder it is to elevate it. In other words, it is much easier to go from a Klout score of 20 to 25 than it is to go from 50 to 55. There are three main analytics that your Klout account will show you, these include:

1.)    True Reach: The number of people you influence, both within your immediate network and across their extended networks

2.)    Your Amplification: Amplification indicates how much you influence people

3.)    Your Network: Network Impact measures the influence of your social media network

Klout is a great tool because it grabs information from multiple social media accounts and enables you to gauge the influence you have on those networks. I would also recommend taking the tour on Klout.com if you decide to sign up. Similar to your Facebook “Insights,” you are going to want to have as much knowledge on how to interpret the information as possible.

Hootsuite isn’t just a great way to manage your social media accounts; it is also a great way to analyze them. Yes, they do offer paid plans that offer a wide-range of benefits; but for now, the FREE plan is all you need. The “Quick Reports” associated with the free account are also another great way to analyze your efforts.  Simply register for a free account and get started. 

You are now able to manage your social media accounts effectively by gauging your efforts and measuring what works. You also have the ability to do so efficiently through outside channels that link all of your accounts together. 

Ready… Set… Go!