Yesterday, we discussed what separates Generation Y from it’s predecessors. We found that they are  the biggest, most diverse group in history; and that technology plays a major role in their lives. Generation Y is also the most educated generation to date, with individuality being a cornerstone of their personalities. The state of the economy has left many members of this generation unemployed, leaving them little opportunity to express themselves in the workplace. Let me teach you the 3 best ways to effectively target members of this group to join your team.

1.) This is an opportunity to own your own business…

Research shows that Gen. Y  is most motivated by the opportunity to own their own business. Position your opportunity as a chance for them to start their own business at a low start-up cost. Let them know of your company’s support system, and explain how this system boosts their odds of success. 

2.) Individuality is key…

Discuss how they can tailor an unique experience for themselves. Explain how they can utilize their strengths to promote their business. Also, discuss flexibility of schedule, and how they can plan their work around their social lives.

3.) Provide faster milestones…

Generation Y is a very results based generation. They want to see results and they want to see them now. By offering little tidbits of positive feedback, it ensures them they are doing a good job. Many Millennials have little work experience making it imperative you tell them they are taking steps in the right direction.